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Research papers

Beyond Kawaï

This paper illustrates a mixed methodology approach to overcome cultural barriers by combining different qualitative and semiotic research methods. Our challenge as qualitative researchers is to overcome 'first level information', especially in the...

Catalogue: Qualitative 2005
Authors: Adeline Attia, Julia Schafer
Company: Allegoria Consultants
November 13, 2005
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Citation

Attia and Schafer (2005a, November 13). Beyond Kawaï. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-kawa-